{"id":10393,"date":"2025-07-02T05:54:59","date_gmt":"2025-07-02T05:54:59","guid":{"rendered":"https:\/\/www.swiggy.com\/corporate\/?post_type=press-release&#038;p=10393"},"modified":"2025-07-02T11:00:59","modified_gmt":"2025-07-02T11:00:59","slug":"swiggy-introduces-99-store-leads-the-way-in-affordable-market-expansion-with-dishes-at-flat-%e2%82%b999-free-delivery-across-175-cities-in-india","status":"publish","type":"press-release","link":"https:\/\/www.swiggy.com\/corporate\/press-release\/swiggy-introduces-99-store-leads-the-way-in-affordable-market-expansion-with-dishes-at-flat-%e2%82%b999-free-delivery-across-175-cities-in-india\/","title":{"rendered":"Swiggy Introduces \u201899 Store\u2019: Leads the way in Affordable Market Expansion with Dishes at Flat \u20b999 &#038; Free Delivery across 175+ cities in India"},"content":{"rendered":"<p><strong>Swiggy Introduces \u201899 Store\u2019: Leads the way in Affordable Market Expansion with<\/strong><br \/>\n<strong>Dishes at Flat \u20b999 &amp; Free Delivery across 175+ cities in India<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em>Dishes priced at \u20b999 with free delivery via the Eco Saver mode<\/em><\/li>\n<li><em>Quick-prep items with flat offers from partner restaurants<\/em><\/li>\n<li><em>Curated and fulfilling dishes at a Minimum Order Value (MOV) of \u20b999 <\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Swiggy Limited (NSE: SWIGGY\/BSE: 544285),<\/strong> India\u2019s leading on-demand convenience platform, today announced the launch of affordable range of offerings on its app- the <strong>\u201c99 Store,\u201d<\/strong>&#8211; aimed at making everyday meals more affordable and accessible. Swiggy has led from the front with this disruptive launch and introduced a new section on the Swiggy app that features <strong>single meals priced at just \u20b999,<\/strong> specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumers. 99 Store is available to users in 175+ cities including Bangalore, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, Chennai, Lucknow, Vadodara, Trivandrum, Tirupati, Patna, Surat, Bhopal, Dehradun, Mysore and Ludhiana.<\/p>\n<p>The 99 Store is a destination for quick-prep dishes offered at a flat price point of \u20b999. These curated dishes come with <strong>free delivery<\/strong> on all orders under the \u2018Eco Saver\u2019 delivery mode. Customers can explore dishes across a wide variety of cuisines including Rolls, Biryani, Noodles, North Indian, South Indian, Burgers, Pizza\u2019s, and Cakes, ensuring that affordability doesn\u2019t come at the cost of choice or taste.<\/p>\n<p>Speaking about the new initiative, <strong>Rohit Kapoor, CEO, Swiggy Food Marketplace<\/strong> said, \u201cAt \u20b999, this isn\u2019t just a price point\u2014it\u2019s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers. The 99 Store is our way of making sure daily meals don\u2019t burn a hole in your wallet. We\u2019ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners. This is a big step in making Swiggy a true everyday choice for millions. Whether you\u2019re on a college budget or just looking for a fuss-free lunch, this is Swiggy\u2019s most value-driven offering yet.\u201d<\/p>\n<p>The <strong>99 Store<\/strong> is embedded within the existing Swiggy app and stands out for its <strong>dish-forward layout,<\/strong> spotlighting top-selling items to make discovery seamless. The offering also uses Swiggy\u2019s \u201cEco Saver\u201d delivery mode to ensure cost efficiency while maintaining reliable service quality.<\/p>\n<p>By bringing together affordability, curation, and convenience under one experience, Swiggy\u2019s 99 Store is poised to redefine how India thinks about <strong>single value meals,<\/strong> proving once again that good food doesn\u2019t have to come with a huge bill!<\/p>\n<h2><strong>About Swiggy<\/strong><\/h2>\n<p>Swiggy is India\u2019s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by 5.4 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.5 lakh restaurants across ~700 cities. Swiggy Instamart, its quick commerce platform operating in 120+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country\u2019s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its users.<\/p>\n<p>For more details, please visit our website: <a href=\"http:\/\/www.swiggy.com\/corporate\/\">www.swiggy.com\/corporate\/<\/a><\/p>\n","protected":false},"featured_media":6705,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-10393","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/press-release\/10393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/types\/press-release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/media\/6705"}],"wp:attachment":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/media?parent=10393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}