{"id":17947,"date":"2026-04-07T13:30:42","date_gmt":"2026-04-07T13:30:42","guid":{"rendered":"https:\/\/www.swiggy.com\/corporate\/?post_type=press-release&#038;p=17947"},"modified":"2026-07-01T13:32:08","modified_gmt":"2026-07-01T13:32:08","slug":"this-world-health-day-swiggy-enhances-eatright-offering-with-ingredient-and-cooking-method-transparency","status":"publish","type":"press-release","link":"https:\/\/www.swiggy.com\/corporate\/press-release\/this-world-health-day-swiggy-enhances-eatright-offering-with-ingredient-and-cooking-method-transparency\/","title":{"rendered":"This World Health Day, Swiggy Enhances &#8216;EatRight&#8217; offering with Ingredient and Cooking Method Transparency"},"content":{"rendered":"<ul>\n<li>Higher ingredient transparency for 92k items in No Added Sugar category, highlighting the alternative source of sweetness, as well as 130k items in \u2018No Maida\u2019 category<\/li>\n<li>Cooking method transparency for 30,000 items in \u2018No Fry\u2019 category<\/li>\n<li>Partners with The Whole Truth to kickstart the &#8216;April EatRight Streak&#8217; Challenge, running from Apr 6, 2026 to May 3, 2026<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\nSwiggy (NSE: SWIGGY\/BSE: 544285), India\u2019s pioneering on-demand convenience platform, today announced a significant intelligence upgrade to its <strong>EatRight<\/strong> offering. On the sidelines of World Health Day, Swiggy shared that it has added enhanced ingredient level transparency for \u2018No Added Sugar\u2019 and \u2018No Maida\u2019 food items, and cooking method transparency for \u2018No Fry\u2019 category, making it easier for health-conscious consumers to navigate their dietary preferences.<\/p>\n<p>Recognizing that modern consumers look beyond \u2018Sugar-Free\u2019 labels, Swiggy has identified and tagged over <strong>92,000 items<\/strong> based on specific natural and low-calorie sweeteners. By manually analyzing data from the label on the packaging, the platform has mapped close to <strong>30,000 items<\/strong> utilizing natural sweeteners like <strong>Dates and Stevia<\/strong> and close to <strong>62,000 items<\/strong> featuring low-calorie sweetened dishes. To easily access these items, there are dedicated entry points that have been enabled for the \u2018<strong>No Added Sugar\u2019 <\/strong>category allowing users to find sugar-conscious versions of their favorite treats\u2014including <strong>Ice Creams, Cakes, Indian Sweets, and Shakes<\/strong>\u2014with just one tap.<\/p>\n<p>Also, Swiggy has identified and tagged approximately <strong>160,000 items<\/strong> as \u2018No Fry\u2019 or \u2018No Maida.\u2019 These include better-for-you alternatives of traditionally indulgent dishes under the <strong>No Fry <\/strong>sub-category<strong>,<\/strong> where typically fried items are instead <strong>roasted, baked, grilled, or steamed<\/strong>\u2014such as <strong>Tandoori kebabs and tikkas, Grilled paneer burgers, and Grilled chicken sandwiches<\/strong>. Swiggy has included cooking method transparency for 30,000 items in \u2018No Fry\u2019 category. Also, in \u2018<strong>No Maida\u2019<\/strong> sub-category, transparent ingredient mapping for 130,000 dishes including <strong>North Indian Meals with Multigrain Roti, Whole Wheat Pasta, and Sandwiches<\/strong>, ensures consumers can avoid Maida with confidence.<\/p>\n<p>Speaking on the enhancement, <strong>Deepak Maloo, Vice President \u2013 Food Strategy, Customer Experience &amp; New Initiatives, Swiggy<\/strong>, said, \u201cOur goal is to make it easy for consumers to discover and choose from the better-for-you eating options. By leveraging advanced data mapping and deep-diving into ingredient-level data\u2014from the specifications of sweetener in a scoop of ice cream to the cooking method of a kebab\u2014we are giving our users the transparency they need to ensure their wellness goals stay on track, without sacrificing the joy of ordering in.\u201d<\/p>\n<p>Additionally, Swiggy announced a month-long collaboration with clean-label food brand, <strong>The Whole Truth (TWT)<\/strong>, for the <strong>April EatRight Streak<\/strong>. Starting April 6, 2026, this pan-India initiative aims to gamify better-for-you eating by rewarding consistent &#8220;EatRight&#8221; habits with hampers from The Whole Truth.<\/p>\n<p>The <strong>EatRight Streak<\/strong> is designed to encourage users to maintain a streak of ordering EatRight meals through Swiggy\u2019s dedicated EatRight collection. As part of this collaboration, top 100 consumers on the national leaderboard will win a specially curated gift hamper from The Whole Truth every week valued at \u20b91200+ each, featuring the brand&#8217;s signature clean-label products. This is in addition to the free cash that they will win if they complete all the milestones.<\/p>\n<p>The collaboration builds on the strong momentum of EatRight Streak since its launch in January, delivering significant growth and engagement over the past three months. Key highlights include a 3.4x increase in customers placing 50+ EatRight orders per month compared to January with even one customer from Bangalore placing 100+ EatRight orders in the month of March.<\/p>\n<p>In March alone, customers from over 55 cities participated in EatRight Streaks, with approximately 17K users successfully completing all milestones (12 EatRight Orders per month). Notably, several Tier-2 cities\u2014including Goa, Chandigarh, Ahmedabad, Bhubaneswar, Surat, Kochi, Lucknow, and Guwahati\u2014 saw 700,000 customers from these cities participate in the EatRight Streak over the past 3 months. Overall milestone completion customers grew by 10% in March 2026 versus January, led by Bengaluru with around ~4.5k customers completing milestones of 12 EatRight orders in a month, followed by Mumbai with approximately ~3K completions customers.<\/p>\n<h2><strong><u>A<\/u><\/strong><strong><u>bout Swiggy<\/u><\/strong><\/h2>\n<p>Swiggy is India\u2019s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by over 6.9 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.6 lakh restaurants across 720+ cities. Instamart, its quick commerce platform operating in 131 cities, delivers groceries and other essentials across 20+ categories. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app as well as creating standalone offerings like Toing and Crew for opening up new market segments. Leveraging cutting-edge technology and Swiggy One, the country\u2019s only membership program offering benefits across food, quick commerce and dining out, Swiggy aims to provide a superior experience to its users. For more details, please visit our website:<a href=\"https:\/\/protect.checkpoint.com\/v2\/r01\/___http:\/www.swiggy.com\/corporate\/___.YzJ1OndlY29tbXVuaWNhdGlvbnM6YzpvOmU3Yzk4OTdiZDBlYTA1YzljNTBmYzFlZGE0ZjE5NWNlOjc6ZmFhMjo2YjA1ZGMwN2JkMjQwYzBkYmUwNTM2ZmY2OTM0YTMxM2Y1OTlkZDM0NGVlNjkwNWUxNTU5MTMxNmVlNGZhMjZhOnA6RjpG\"> www.swiggy.com\/corporate\/<\/a>.<\/p>\n","protected":false},"featured_media":6705,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-17947","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This World Health Day, Swiggy Enhances &#039;EatRight&#039; offering with Ingredient and Cooking Method Transparency - Swiggy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.swiggy.com\/corporate\/press-release\/this-world-health-day-swiggy-enhances-eatright-offering-with-ingredient-and-cooking-method-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This World Health Day, Swiggy Enhances &#039;EatRight&#039; 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