{"id":8918,"date":"2025-01-06T06:31:56","date_gmt":"2025-01-06T06:31:56","guid":{"rendered":"https:\/\/www.swiggy.com\/corporate\/?post_type=press-release&#038;p=8918"},"modified":"2025-01-06T09:01:48","modified_gmt":"2025-01-06T09:01:48","slug":"how-india-swiggyd-2024-swiggy-instamart-edition","status":"publish","type":"press-release","link":"https:\/\/www.swiggy.com\/corporate\/press-release\/how-india-swiggyd-2024-swiggy-instamart-edition\/","title":{"rendered":"How India Swiggy\u2019d 2024: Swiggy Instamart Edition"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8920 size-full aligncenter\" src=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-5.png\" alt=\"\" width=\"975\" height=\"325\" srcset=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-5.png 975w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-5-300x100.png 300w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-5-768x256.png 768w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p><em>From a single user who spent <\/em><strong>\u20b9<em>8.3 lakhs <\/em><\/strong><em>on gold this Dhanteras, <strong>307<\/strong> roses ordered per minute on Valentine\u2019s Day to chips ordered at night in incognito mode, <strong>Swiggy Instamart showed that a lot can be delivered in 10 minutes.<\/strong><\/em><\/p>\n<p>India\u2019s love for convenience and quick deliveries soared in 2024, with consumers expanding their orders beyond groceries to include everything from makeup and toys to vacuum cleaners. As the year winds down, join us for a quick look at what India wants delivered in 10 minutes \u2014 from everyday essentials to last-minute needs and festive trends that had consumers hitting &#8220;add to cart&#8221; in 2024.<\/p>\n<p>In its fourth edition, How India Swiggy\u2019d 2024\u2014Quick Commerce Edition dives into the evolving preferences for products <strong>delivered in 10 minutes on Swiggy Instamart.<\/strong><\/p>\n<p><strong>Here are the top trends on Swiggy Instamart:<\/strong><\/p>\n<p><strong>Opening with the biggest purchases of 2024:<\/strong><\/p>\n<ul>\n<li><strong>The big spenders hailed from Delhi and Dehradun<\/strong>, splurging over <strong>\u20b920 lakhs each on Swiggy Instamart this year! <\/strong>So, what\u2019s filling up their carts? Atta, milk, and oil \u2013 looks like they were gearing up for a full-on kitchen takeover.<\/li>\n<li>Across the country, the top 5 must-haves were\u2014milk, curd, dosa batter, chips, and soft drinks. Want some fun stats?<\/li>\n<li>Here\u2019s a milky fact: <strong>1 in every 15 orders had a packet of milk<\/strong>.<\/li>\n<li><strong>1 in every 5 orders had either a fruit or a vegetable<\/strong>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>A pet\u2019s best friend:<\/strong> meanwhile, a pet-lover from Mumbai spent over<strong> \u20b915,00,000 <\/strong>this year on pet supplies, primarily dog and cat food.<\/li>\n<\/ul>\n<ul>\n<li><strong>Techno-crat alert! <\/strong>A<strong> Chennai user splurged \u20b91,25,454 on electronics,<\/strong> electricals and home appliances this year, picking up nearly <strong>85 items<\/strong>. The top choices? gaming earphones, smartwatches, an induction cooker, a sandwich maker, a hair straightener, a table fan and a toaster among other things.<\/li>\n<li><strong>Not an aam aadmi:<\/strong> we all love mangos but someone from Hyderabad led the mango frenzy by spending <strong>\u20b935,000<\/strong> <strong>on mangoes<\/strong> in May.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8921 size-full\" src=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-6.png\" alt=\"\" width=\"405\" height=\"314\" srcset=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-6.png 405w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-6-300x233.png 300w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/p>\n<p><strong>What do we want in 10 minutes and when? In India, the answer changes with the time of day\u2026<\/strong><\/p>\n<ul>\n<li>Mornings kick off with a splash of milk, as the nation powers through the day with the holy trinity of milk, veggies, and eggs, fueling everything from early risers to the busiest of bees. From 4 AM to 7 AM, it&#8217;s all about getting ready for the day ahead.<\/li>\n<li>But when the clock strikes 10 PM? It\u2019s a whole different vibe\u2014ice cream, cold drinks, and chips make their grand entrance between 10 PM to 4 AM.<\/li>\n<li>Between 8-9 PM, is when India ordered the most sanitary pads. In November, with the changing season, India ordered the most pain relief.<\/li>\n<\/ul>\n<p><strong>Some of this year\u2019s most memorable purchases came through the festive season:<\/strong><\/p>\n<ul>\n<li><strong>Sona kitna sona hai\u2026 <\/strong>said an Amdavadi, as he set the gold standard on <strong>Dhanteras, spending a staggering \u20b98,32,032 on gold coins.<\/strong> The rest of India took<em> Diwali ki safai<\/em> seriously, <strong>spending over \u20b945,00,000 on brooms <\/strong>the same day.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Meanwhile, Delhi splurged <strong>\u20b94,60,000<\/strong> on poker chips this Diwali. All we can say is, well played Delhi!<\/li>\n<li><strong>Swiggy Instamart delivered close to 8,00,000 rakhis on Raksha Bandhan, with a user in Mumbai ordering 31 rakhis in a single order. <\/strong><\/li>\n<li>The day also saw<strong> 2,85,000 deliveries under \u2018order for others,\u2019 <\/strong>and 273 chocolates ordered per minute. Love was in the air and in the carts too. At its peak on February 14, <strong>307 roses per minute<\/strong> were ordered, making romance Instamart\u2019s best-selling emotion of the day.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8923 size-full\" src=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-7.png\" alt=\"\" width=\"494\" height=\"563\" srcset=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-7.png 494w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-7-263x300.png 263w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8922 size-full\" src=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-8.png\" alt=\"\" width=\"521\" height=\"192\" srcset=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-8.png 521w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-8-300x111.png 300w\" sizes=\"auto, (max-width: 521px) 100vw, 521px\" \/><\/p>\n<p><strong>What are Indian cities buying on quick commerce?<\/strong><\/p>\n<ul>\n<li>In 2024, Bengaluru became the \u2018Poo bani Parvati\u2019 of India, leading spends in both puja essentials and party supplies. Alongside Mumbai, the city fiercely vied for the title of party capital, ordering 1.8 times more wine and shot glasses, particularly during Diwali celebrations.\n<ul>\n<li>The city also went on a brushing spree this year, snapping up a mind-blowing <strong>2,72,731 toothbrushes<\/strong>\u2014talk about a clean sweep.<\/li>\n<\/ul>\n<\/li>\n<li>Mumbai truly lived up to its &#8220;Maximum City&#8221; reputation, splurging a staggering <strong>\u20b98,20,360<\/strong> on tonic water on a single day.\n<ul>\n<li>Not one to be left behind, a single user from Goa spent nearly <strong>\u20b935,000<\/strong> on tonic water this year.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Dekho baarish ho rahi hai, or not? <\/strong>August might have been the wettest month of 2024, but October 15 saw the maximum orders for umbrellas on a single day at 83% more than\n<ul>\n<li>Mumbai ordered the most umbrellas and raincoats in 2024.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>India cried the most khushi ke aansoo<\/strong> on December 1 when it ordered 4500 kgs of onions just between 7-8 pm on December\n<ul>\n<li>Mumbai staked its claim on the most \u2018kandas\u2019 followed by Hyderabad and Delhi.<\/li>\n<\/ul>\n<\/li>\n<li>Dilliwalas have taken their love for instant noodles to a whole new level, spending around <strong>\u20b960 crores\u2014on the beloved noodle snack<\/strong>.\n<ul>\n<li>Not just poker chips, the capital also topped the charts for maximum orders of potato chips and instant noodles showcasing its snack-loving culture.<\/li>\n<\/ul>\n<\/li>\n<li>But when it comes to personal chip obsession, <strong>over 43 snack lovers splurged more than \u20b975,000<\/strong> on chips this year! The top chip fanatics are crunching away in Hyderabad, Chennai, Kochi, and Kolkata.<\/li>\n<li>Vizag went big on playtime, with a user spending <strong>\u20b927,742<\/strong> <strong>on toys<\/strong> this year.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8924 size-full aligncenter\" src=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-9.png\" alt=\"\" width=\"347\" height=\"578\" srcset=\"https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-9.png 347w, https:\/\/www.swiggy.com\/corporate\/wp-content\/uploads\/2025\/01\/image-9-180x300.png 180w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/p>\n<p><strong>Fun but make it quick:<\/strong><\/p>\n<ul>\n<li><strong>Under-ki baat:<\/strong> leading the pack, (\ud83d\ude1b) Bengaluru ordered as much underwear as Hyderabad and Mumbai combined.<\/li>\n<\/ul>\n<ul>\n<li><strong>Proving that it\u2019s always better to plan, 1 in every 140 orders comprises a sexual wellness product. <\/strong>The top spender on condoms for the year hailed from<\/li>\n<\/ul>\n<ul>\n<li><strong>Going Incognito: <\/strong>When the clock inches towards midnight, the carts go wild! The peak time for stealthy orders was between 10-11 PM. Stealth items of choice: Masala-flavoured chips, Kurkure, and\u2014wait for it\u2014flavoured condoms! The secret shopping hotspots? Delhi, Hyderabad, and Bengaluru.<\/li>\n<\/ul>\n<ul>\n<li><strong>Delivery in 89 seconds: <\/strong>The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. <strong>The distance covered was 180 mts.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>The cheapest order <\/strong>of the year came in<strong> at a mere \u20b93\u2014a pencil sharpener, purchased by a user in Hyderabad at 8:15 pm.<\/strong> Guess there was no escaping homework that day!<\/li>\n<\/ul>\n<ul>\n<li><strong>Responsible shoppers:<\/strong> Hyderabad and Bengaluru embraced the &#8220;Deliver Without Bag&#8221; option, proving that convenience and eco-consciousness can go hand in hand.<\/li>\n<\/ul>\n<ul>\n<li><strong>International shoppers<\/strong>: Canada had the highest number of international logins to place orders for loved ones in India, followed by the United States, Kuwait, and Singapore. So, what are they ordering? milk, dosa batter, and water to begin with.<\/li>\n<\/ul>\n<p><em>These insights are based on data collected from January 1 to December 1, 2024, from Swiggy Instamart, India&#8217;s pioneering quick commerce platform. Offering a wide range of products, from electronics and beauty to fashion and home essentials, Swiggy Instamart is operational in 54 cities across India.<\/em><\/p>\n<p><strong><u>About Swiggy Instamart<\/u><\/strong><\/p>\n<p>Launched in August 2020, Swiggy Instamart is India\u2019s pioneering quick commerce platform. Present in 54 cities, Swiggy Instamart uses Swiggy\u2019s superior technology and dedicated delivery fleet to bring groceries and other daily essentials to the doorsteps of Indians in 10-15 minutes.<\/p>\n","protected":false},"featured_media":6705,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-8918","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/press-release\/8918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/types\/press-release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/media\/6705"}],"wp:attachment":[{"href":"https:\/\/www.swiggy.com\/corporate\/wp-json\/wp\/v2\/media?parent=8918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}