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Formulated with a patented Active Oxygen-based tooth whitening technology, Colgate Visible White O2 Toothpaste gives off a warming effect inside your mouth. Along with this, it releases a gentle wave of ultra-fine whitening foam 鈥?that鈥檚 the Active Oxygen. The millions of active oxygen bubbles get absorbed gently into your enamel and whiten teeth from the inside out!