How do we really think? With stunning insight, this thought-provoking book uncovers the two systems that drive our decisions - one fast and instinctive, the other slow and deliberate. A mind-expanding journey into biases, intuition, and reason, it invites you to question how much control you truly have over your own thoughts.
Key Feature
• Explores the two systems of thought: System 1 (fast, intuitive, emotional) and System 2 (slower, more deliberative, logical).
• Explains cognitive biases such as anchoring, availability heuristics, and loss aversion that lead to predictable errors in judgment.
• Introduces prospect theory to describe how people make decisions based on the potential value of losses and gains rather than final outcomes.
• Discusses the concept of overconfidence and why human judgment is often less reliable than statistical models or algorithms.
• Differentiates between the experiencing self, which lives in the moment, and the remembering self, which evaluates past experiences based on peaks and endings.
• Examines how framing information in different ways can significantly alter people's choices and perceptions of risk.
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